Reebok followed Nike's footsteps not too long ago. With their acquistion of CCM, they paved their way to the NHL. The National Hockey League is where you want to be seen if you are a company in the sport of hockey. This is where all the players and fans see the logos and you can bet your bottom dollar that if a company's logo is on a major NHL star, they will sell some of their products to hockey players both young and old. Bauer hockey is still the favorite of many NHL players, but they are not the official equipment.
Bauer hockey makes great hockey skates. I have no problem saying that. I've actually owned a pair back when I first started getting serious in the sport of roller hockey. I'm going to assume that their ice hockey gear is just as good as their gear for inline hockey players. It doesn't take a genius to see that they established themselves very well in the sport. So, even though it is not the official gear in the NHL, Bauer hockey may still be high upon the thrown.